Projects by Karamjit Sohal

Build A Dream (National Not For Profit):

As the main graphic designer at Build A Dream, I'm in charge of making sure our visual style stays consistent across different things like websites and flyers. My job is to create digital and paper materials that match what our brand stands for and get our message across well. I focus on making stuff like posters and brochures that appeal to both students and adults.

Responsibilities:

Led the creation of detailed brand guidelines to maintain a consistent brand image across different platforms.
Ensured seamless integration of sponsor logos while adhering to their branding guidelines.
Collaborated on government grant projects, prioritizing swift approval with minimal revisions.
Talked between outside groups and our team to make sure everyone understands what we're doing with design.
Worked with other teams to make sure our designs help with our plans for marketing and business.

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Art-Director on set:

As the art director on set for a TVC ad film project, my responsibilities included overseeing the set design, prop placement, and overall visual aesthetic of the shoot. I collaborated closely with the director and production team to ensure that the creative vision was executed effectively, and made adjustments as needed to ensure a high-quality final product.

Responsibilities:

Collaborating with the production team to ensure that the creative vision was executed effectively within the given budget and time constraints.
Supervising the set construction and decoration, and making adjustments as needed to achieve the desired look and feel.
Working with the cinematographer to establish the lighting and camera angles that would best showcase the product and overall aesthetic.
Coordinating with the costume and makeup departments to ensure that the actors' looks were consistent with the creative concept.
Managing the LIMO photoshoot, which involved setting up an on-location studio and capturing high-quality photos of the products and actors.

Infographic Video Editing for Ad Film (Region - US/Canada)

I worked on the Ad Film Editing project for the US/Canada region, where the goal was to create effective infographics from existing ads for various clients. As the video editor, I transformed raw footage into polished final products that effectively conveyed the client's message. It was a challenging yet rewarding experience, and I'm proud of what my team and I accomplished.

Responsibilities:

Transformed raw footage into polished ad films.
Ensured effective communication of client's message to target audience.
Selected music and voice-over for the ads
Created new adapts and timestamps from scratch for existing ad films
Ensured the effective communication of the client's message to the target audience
Collaborated with team members to complete the project successfully
Managed time efficiently to meet project deadlines.

Creating Lasting Value: Turning Product Packaging into a Fun and Memorable Experience

The main motto behind turning the product packaging box into a DIY football field was to encourage customers to reuse the packaging and reduce waste. By providing a fun and engaging activity for kids to play with, we hoped to create a memorable experience that would keep the brand top of mind for consumers. It was a unique way to add value to the product beyond just the gadget itself, and we were thrilled with the positive response it received.

Responsibilities:

Idea creator: Brainstormed a unique concept that would add value to the product and appeal to the target audience.
Graphic designer: Translated the concept into a visually appealing and functional design for the product packaging.
Considered materials, printing techniques, and technical specifications to ensure the design was feasible and met desired outcome.
Goal was to create a fun and engaging experience for the consumer, reduce waste, and add value to the product beyond just the gadget itself.

Product Packaging Mockup, created a Fun and Memorable Experience

B2B Marketing Collateral For Print

As a graphic designer, I created B2B marketing collateral for print. I considered the company's branding, target audience, and print specifications. I collaborated with the marketing team to ensure a high-quality final product that met their goals.

Responsibilities:

Conducted research on the company's brand guidelines and target audience.
Developed design concepts and ensured they aligned with the company's branding and messaging.
Created print-ready designs that met the printing vendor's specifications.
Reviewed proofs and made necessary adjustments to ensure quality and accuracy.
Communicated and collaborated with the marketing team to ensure the final product met their expectations and goals.

These responsibilities helped ensure that the final product was high-quality, effective in communicating the intended message, and aligned with the company's branding and marketing objectives.

B2B Magazine/Book Designs For Print

As a graphic designer, designing a printable magazine was a challenging and rewarding experience...

Responsibilities:

Conducted research and gathered inspiration
Worked closely with the editorial team to ensure layout accommodated content and enhanced reading experience.
Paid close attention to typography, color scheme, and image placement for a cohesive design.
Considered printing limitations and collaborated with printers to ensure proper file formatting.
Designed a visually appealing magazine that looked great in print.

Magazine showcasing kid students who code

Graphic Designer with Web Design Experience

Designing a website prototype as a graphic designer was a challenging and exciting experience that required a mix of creativity, technical skills, and attention to detail. The designer started with sketching ideas on paper and used design software to create a digital mockup of the website, considering user experience, functionality, and brand aesthetic. The designer received feedback from clients and stakeholders and enjoyed balancing their needs with their design vision. Overall, it was a rewarding experience.

Responsibilities:

Designing website prototype to align with brand aesthetic and user experience.
Incorporating feedback from clients and stakeholders to make revisions.
Ensuring the website is visually appealing and easy to navigate.
Sketching ideas on paper and creating digital mockups using design software.
Collaborating with clients and stakeholders to understand their needs and preferences.
Conducting research on user experience and best design practices.
Presenting design concepts to clients and stakeholders.
Delivering a website prototype that met the client's requirements and expectations.
Creating a functional and responsive design.
Ensuring the website design aligns with the brand's messaging and aesthetic.

Graphic Designer as an Animator

As an animator, I've had the opportunity to bring static designs to life through animation. It's a challenging yet rewarding experience that requires attention to detail, creativity, and technical skill. I've worked closely with graphic designers to ensure that their designs are translated seamlessly into animation, adding my own flair to enhance the project. Seeing the final product come together is always satisfying, and I pride myself on enhancing the visual appeal of various projects with my animations.

Responsibilities:

Collaborate with graphic designer to optimize design for animation.
Create storyboards and get client approval.
Use animation software to create animations and keyframes.
Add sound effects and music.
Review and make necessary changes.
Deliver final animation on time and within budget.
Communicate regularly with client and team members.
Keep up with industry trends
Maintain project organization

Build A Dream (National Not For Profit):

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Digital & Printable Creative Assets:

B2B Marketing Collateral For Print

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B2B Magazine/Book Designs For Print

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